Multitalented SoCal artist Ariano blends his bluesy singer-songwriting chops with powerful rhymes in his incredibly stylish new video for “Do You Know My Name?”
Pulling inspiration from modern Neo-noir classics like Sin City, director/editor/animator Gifted Glitch provides the track with a stunningly crafted visual representation. The mostly black-and-white aesthetic is the perfect complement to Ariano’s vocals, which he deftly flips from somber crooner to frustrated emcee to coincide with the way the instrumental builds. Speaking of, he produced “Do You Know My Name?”, too, further proving his versatility as an artist.
In addition to being one of the most visually impressive videos of Ariano’s career to date, it’s for the lead single off his upcoming album, F… You, I Love You, Pay Me, that’s due out next Tuesday, March 12. If this track is any indication, fans of the West Coast artist are in for something serious when the project is released. And if this happens to be your first time hearing his work, make sure you peep his previous releases.
Check out the visuals, and head over to your preferred digital platform to support the single through outlet of your choice. F… You, I Love You, Pay Me, is available now for pre-order via iTunes.
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